Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Tuesday, August 7, 2007

Search engine marketing

Search Engine Marketing


Search Engine Marketing, or SEM, is a form of Internet Marketing
that seeks to promote websites by increasing their visibility in the Search
Engine results pages (SERPs) and has a proven ROI (Return on Investment).
According to the Search Engine Marketing Professionals Organization, SEM
methods include: Search Engine Optimization (or SEO), paid placement, and paid
inclusion. Other sources, including the New York Times define SEM as the
practice of buying paid search listings, different from SEO which seeks
to obtain better free search listings.



In 2006, North American advertisers spent US$9.4 billion on search engine
marketing, a 62% increase over the prior year and a 750% increase over the 2002
year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing
and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional
advertising.



Most of SEO Company uses normal SEO Technology for Search
Engine Optimization
  but we optimize all the things for each web page.



Like:

Document Title

Meta Keywords

Meta Description

Body Text

Body Text in Bold Type Face

First Sentence of Body Text

URL

H1 Tag

H2 Tag

Same Site Link Texts

Outbound Link Texts

Same Site Link URLs

Outbound Link URLs

IMG Alt Attributes

HTML Comment Tags

General Advice





If you need any help then you may contact to



Gaurav Singh

+00919312783901

gaurav.singh0@gmail.com