Search Engine Marketing
Search Engine Marketing, or SEM, is a form of Internet Marketing
that seeks to promote websites by increasing their visibility in the Search
Engine results pages (SERPs) and has a proven ROI (Return on Investment).
According to the Search Engine Marketing Professionals Organization, SEM
methods include: Search Engine Optimization (or SEO), paid placement, and paid
inclusion. Other sources, including the New York Times define SEM as the
practice of buying paid search listings, different from SEO which seeks
to obtain better free search listings.
In 2006, North American advertisers spent US$9.4 billion on search engine
marketing, a 62% increase over the prior year and a 750% increase over the 2002
year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing
and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional
advertising.
Most of SEO Company uses normal SEO Technology for Search
Engine Optimization but we optimize all the things for each web page.
Like:
Document Title
Meta Keywords
Meta Description
Body Text
Body Text in Bold Type Face
First Sentence of Body Text
URL
H1 Tag
H2 Tag
Same Site Link Texts
Outbound Link Texts
Same Site Link URLs
Outbound Link URLs
IMG Alt Attributes
HTML Comment Tags
General Advice
If you need any help then you may contact to
Gaurav Singh
+00919312783901
gaurav.singh0@gmail.com